East Flow Productions Branding
East Flow Productions needed a fresh, bold, and culturally resonant brand identity, reflecting its Latinx heritage. To achieve an elegant and tasteful look, I designed a pattern-inspired logo that can also serve ornamental purposes for special applications. The brand's color palette draws inspiration from the pre-Hispanic use of turquoise, historically associated with royalty. Secondary colors were added to enhance visibility on social media and other digital platforms. The combination of bold, light, and italic typography ensures a modern, versatile, and dynamic presentation.
Below is the mood board of the project.
